Nearly five years ago, a committed group of citizens, including myself, came together to begin work on a Winter City Strategy for Edmonton. This strategy was designed to find way to take advantage of our northerness, to change the way we think about winter and to transform Edmonton into a more inviting, vibrant and prosperous city.
In developing this strategy there was a sense among everyone that it’s our place as a winter city that shapes our character as Edmontonians – our resilient spirit, our “can-do” attitude and even at times our sense of humour. So why not celebrate it?
And so as part of our Winter City Strategy on Friday, January 30, Edmonton will kick off the first Winter Shake-Up Festival and Market, an outdoor party for all Edmontonians. Taking place at Churchill Square from noon to 8 p.m., there’ll be singers, dancers, DJs, a children’s play area, a snow slide, skating, hot chocolate and more. There will even an outdoor winter market with 35 local vendors. And then just after dark Churchill Square will be lit up like never before with a 20-foot light installation.
The Winter Shake-Up Festival is also the culmination of the International Winter Cities Shake-Up Conference. Edmonton is proud to host this prestigious conference where representatives from winter cities from around the world will gather to discuss new ways to plan, design, live, work and play in northern cities.